You've helped Raise

Under the Red Dress has a 3-fold mission to help prevent and control the disease of cancer and its after effects. As a non-profit organisation we rely on various sources of funding to be able to achieve our purposes. For more information on the Under the Red Dress causes please click here.

Target $360,000 Raised $2000 Start $0.00

We've Reached so Far

We want to thank you for your generous donations! So far we've been able to photograph almost half of our volunteer contributors for the 2014-2015 media project. We still have quite a bit to go so every bit counts!

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Key Philosphies

Under the Red Dress understands that cancer is a reality for an increasing number of people annually. We want to make that journey easier for those who have cancer and do our part to help prevent it. We aim to help prevent and control this disease in 3 ways:

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Awareness

It is well documented that beating cancer is far more likely if detected early. We acknowledge that awareness is key in the detection process. This awareness is necessary for everybody as cancer does not discriminate. So whether you're male, female, young, old, bond or free we want to be able to reach YOU!

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Acceptance

Should cancer strike, the journey that person will take will be life-changing. They may have to undergo surgery, chemo or radiotherapy and see changes in not only their physical appearance, but in their support system as they knew it. For some these changes are hard to accept, not only for the sufferer, but for their families and loved ones. We want to tackle the taboos and stigmas that prevent this acceptance and help those affected by cancer to endure more effectively.

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Support

Our surveys indicated that the thing most lacking for cancer sufferers and loved ones on that journey was support. Who to turn to for advice and the need to process the huge array of emotions that arise out of the cancer journey. We believe that a positive support framework can play a key rold in the healing process both physically and emotionally.

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URD Causes

To address each one of our key philosophies of support, acceptance and awareness are our three main strategies, or causes. Under the Red Dress connects with our community through these means and hence, this is where the need for funding comes in. Each cause requires man power, talent and resources to come to fruition. Learn about how we plan to help prevent and control the disease of cancer and help those who have been afflicted deal with the aftermath that most certainly comes as part of that journey.

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Media Projects

"When I saw those pictures, I felt I could sit a little taller.."

$0.0 $0 $50,000

Help to Collect this...

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School Visits Programme

"I'm old enough to be aware!"

$0.0 $0 $70,000

Help to Collect this...

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Support Infrastructure

"I felt like nobody else in the world understood how I felt."

$0.0 0 $300,000

Help to Collect this...

URD Events

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Photo Tour: New Zealand
11:00 AM
Photo Tour: New Zealand
  • 29 September
  • 11:00 AM
  • New Zealand

In New Zealand we will be photographing Marion (Hamilton), Cherie (Rotorua), Brodie (Whakatane) & Sarah (Auckland). These ladies have survived various forms of cancer including colon cancer, breast cancer & melanoma.

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Pink Ribbon Month!
9:00 PM
Pink!
  • 01-31 October
  • 9:00 PM
  • Queensland Australia

The Cancer Council Queensland have elected Beth as their 2014 Pink Ambassador. Beth's work in cancer advocacy is one of her strengths as her own cancer journey coupled with her qualifications as a regisered nurse and mental healt professional mean she certainly has a lot to say on the subjects of cancer and body image in the face of cancer and treatment. We are excited for October!

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Stella Strut
9:00 PM
The Stella Strut
  • 01 OCT
  • 4:30-7:00 PM
  • Lismore NSW Australia

The Stella Network, a women-in-business organization based in Lismore NSW Austrlaia take to the streets of the city in nothing less than red heels to raise awareness for Under the Red Dress!

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THREAD
6:00 PM
THREAD
  • 11 October
  • 11:00 AM
  • Lismore NSW Australia

Lismore City Council initiative has collaborated with the best of the best in fashion of the Northern Rivers region to put on a fashion extravaganza....with URD as the beneficiary! MC Gretel Killeen and a line up of cream-of-the-crop designers are set to put on a fantastic event not to be missed.

2014 Media Project Volunteer Contributors

Each year Under the Red Dress collaborates with survivors and prophylactic cancer patients to create media projects. These take the form of a coffee table book and exhibition to raise awareness for cancer and the effects thereof on the body. They are real stories, real people. We want to thank those who put their hands up to be photographed and give them a shout out on our 'wall of fame' here on the the website. Kudos!

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    Dr. Jennifer Ashton MD OB-GYN

    USA TV Show "The Doctors"

    "I think this does bring awareness to people and it's about empowering people who are living with and fighting cancer. And the human body is a beautiful thing regardless of how many scars it has on it, so we give you so much credit!"

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    Ita Buttrose

    Australian Journalist & TV Personality

    "I really find it difficult that all these years later people still can't accept what it is to have a mastectomy, and it's just something we need to understand and not reject."

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    Katie Clift

    Media Spokesperson, Cancer Council QLD

    On URD Media Projects - "People may see these images and be empowered!"

Meet The Founders of Under the Red Dress

Nadia Masot & Beth Whaanga are the faces behind Under the Red Dress. Having a rich diversity in each of their backgrounds these ladies are well equipped to tackle the goals and objectives of their brain-child, Under the Red Dress. Nadia Masot & Beth Whaanga are the faces behind the project and have known each other since their early 20's. Click on their faces to become more familiar with them, their backgrounds and what they are each able to bring to URD.

Copyright © 2014 Under the Red Dress.